Can any movie theatre survive in the 21st century?

“I already watched it on YouTube for free.”

I can’t tell you how many times this year I’ve heard that. It’s discouraging.

It seems this generation…..

(by ‘this generation I mean everyone alive on the planet – not some age segregated demographic- some 40 year olds are more addicted to their devices than teens)

…is so used to ‘the smaller the screen the better syndrome’  that they can’t figure out why they should possible see a movie on a big screen at a theatre – unless of course it’s the IMAX or 3-D.

Our tickets are 4.46 each (minus HST) and 35% (or 1.57) of each one sold goes to pay copyright fees.  The major First Run Theatres pay hundreds of thousands of dollars in order to have movies at their release dates. I seriously wonder how they are making it.

NetFlicks and Movies on Demand have pretty well put the final nail in the coffin for Video Rental stores.

I sure hope illegal downloading and YouTube doesn’t do the same for Movie Theatres.

A year ago I thought that showing movies three times a week would act as a social enterprise (business that supports a charity) but after seeing the numbers from the first year I wonder if I need to think of another business idea to support the movie theatre.

Truly, if it wasn’t for generosity and volunteers we would not have survived past March. And yet hope is in my spirit, guess I’m a born optimist! The turn out for Thursday’s showing of The Hunger Games was fantastic! Those kind of nights keep me coming back for more than just the popcorn.

It keeps me coming back for the community.

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